Believe it or not, major corporations don’t need to be complete litigious downers when they send a cease and desist. We know this thanks to DNAInfo’s Mina Bloom acquiring a cease and desist letter sent from Netflix to Emporium regarding the barcade’s unauthorized Stranger Things themed bar.
Sadly, the pop-up will come to a close on October 1, but the situation could have been much worse. Netflix could have said (in legal speak) “please shut down all unauthorized Stranger Things related operations or we’ll sue your bar into oblivion.” Instead, Netflix’s attorney was playful with the letter using language that could have been pulled from the show’s writers’ room. The letter, dated August 23, references walkie talkies, Dr. Brenner, and the Demogorgon. It made two simple demands:
We’re not going to go full Dr. Brenner on you, but we ask that you please (1) not extend the pop-up beyond the 6 week run ending in September, and (2) reach out to us for permission if you plan to do something like this again.
It’s an unfortunate development for Chicagoland Stranger Things fans hoping to have an Eggo cocktail before the season 2 premiere. Yet, it could be a good thing for Emporium. The Logan Square bar is opening a second location in San Francisco this fall which will be located 50 miles from the streaming company/content producers Los Gatos, California headquarters. Surely many of the more than 1,000 Netflix employees living in the Bay Area would be fans of a venue like Emporium. Perhaps a Netflix holiday party?
Read the full letter below.